After copying Snapchat’s marquee feature — the full-screen disappearing story — Instagram is moving on to Pinterest.
Today Instagram released a new feature called Collections , enabling users of the Facebook-owned network to organize photos and videos they find into categories, much like Pinterest’s “boards.”
Pinterest certainly did not invent the folder (and that’s what a board is, a folder for photos and links), but the company brought social bookmarking into the mainstream. And now Instagram, as much a discovery service as it is a photo sharing tool, is moving further into Pinterest’s turf.
More to follow.