While mobile payments have saturated most of the commercialized corridors in the developed markets, those mediums have only started making their ways intoweb-based retailers. Luckily, the ability to maketokenized payments has been linking up with more online solutions from the big card issuers. But if you’re of the charitable kind, you haven’t been on this train just yet.
That is, until today, when software vendor for non-profits Pledgeling kicked off anApple Pay add-on for 501(c)(3) groups and the like to put into their apps and web interfaces. Touch ID-enabled devices will see the quickest advantage to authenticating money to users’ favorite do-good orgs. Users will also get instant tax receipts.
The feature got a live test run at an American Red Cross event in Beverly Hills and racked up 31 percent of donations that night, but mobile users had contributed about 86 percent of a $100,000 goal.
Apple Pay functionality is free to Pledgeling’s customers.
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About The Author
Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.